Content, Research & Localization

ZMQ has a very strong content and research team, adopts scientific methods to research and design content for the need. ZMQ uses the science of creating detailed specifications for the design, development, implementation, evaluation, and maintenance of situations that facilitate the content, research and learning. The systematic development of content, research and instructional specifications using learning and instructional theory ensures the quality of instruction. It is the entire process of analysis of learning needs and goals and the development of a delivery system to meet those needs. It includes development of instructional materials and activities; and tryout and evaluation of all instruction and learner activities.

ZMQ also specializes in localization of the content as per the local context and needs. For that, we also do contextual translations, contextual adaptation of graphics as pee the local needs and localized language and voice-over. We have been successful in developing localized tools in more than 10 India languages like Hindi, Urdu, Marathi, Kannada, Tamil, Tamil Bengali and others. In foreign language, we have already worked in languages like French, German, Russian, Spanish, Portuguese and other indigenous languages like Amharic, Luo, Kiswahili, Luganda, Dari and Pashto.

ZMQ take inspirations from variety of instructional theories and models like Bloom’s Taxonomy, Gagne’s Nine Steps, Dick and Carey’s Model, Kemp’s Model, ADDIE etc. We also effectively use learning games to deepen understanding and to introduce the element of fun – an interesting adaptation of Gagne’s prescription for enhancing and retaining knowledge. Other techniques like examples and non-examples are also used to teach concepts, facts and rules as recommended by some of the models.