ZMQ expertises in conducting M&E for social programs which helps in taking strategic decisions for improving the program. In every technology tool, there is a scope of embedding measurable footprints (tracker points) to track behaviors. A sophisticated database records data such as user profiles, interaction with different scenarios, decisions taken, influencing factors, consequences of actions, feedback received and points scored. These data points help to assess knowledge gaps, risks taken, behavioral patterns, beliefs and practices that need to be changed to inculcate positive behaviors. Based on the user data, there is also an opportunity to provide customized pathways to different users to adopt healthy behaviors
ZMQ specializes in developing Monitoring and Evaluation strategies for various social program. M&E is an embedded concept and constitutive part of program design and is ideally understood as dialogue on development and its progress between all stakeholders. Monitoring is integral to evaluation but with separate meanings.
Monitoring is the systematic collection and analysis of information as a project progresses which is aimed at improving the efficiency and effectiveness of a project. Based on targets set and activities planned during the planning phases of work, it helps to keep the work on track and understands if the activities planned are implemented in a right direction towards achieving primary objective. Monitoring is part of the ongoing management of communication activities, and it usually focuses on the process of implementation.
Evaluation is the comparison of actual project impacts against the agreed strategic plans looking into what was set out to do, at what have been accomplished successfully. It can be formative which is done in the beginning of the project to understand the existing situation or summative to trace out the objectives fulfilled focusing on the efficiency, effectiveness and impact of the project and is also termed as impact evaluation.
A plan for monitoring and evaluation needs to be drawn up during the initial stage of BCC strategy design and the information gathered through baseline should be linked to the program’s overall monitoring system. Information from these processes contributes in taking up decisions to improve program design and implementation thus, re-defining behavior outcomes.
At ZMQ, baseline, midline and end-line assessment is done at regular intervals to appraise the progress of the technological tools and services to make strategic decisions for improving the tool and implementation technique. Ex post facto evaluation is also done in the end to assess the effectiveness of technological tool for the intended group. Report generation is another important component of our Monitoring and evaluation process.